Digital economy: a marketing approach

Maxim Pasholikov

doi:10.1117/12.2669494

5 January 2023 Digital economy: a marketing approach

Maxim Pasholikov

Proceedings Volume 12564, 2nd International Conference on Computer Applications for Management and Sustainable Development of Production and Industry (CMSD-II-2022); 1256418 (2023) https://doi.org/10.1117/12.2669494
Event: Computer Applications for Management and Sustainable Development of Production and Industry (CMSD2022), 2022, Dushanbe, Tajikistan

Abstract

Digitalization of economic processes has influenced the existing mechanisms of analysis and structuring of market relations and created new forms of organization of interaction between companies and potential consumers. The digital economy has led to the development of a new business orientation – customer orientation. The basis of the successful digitalization of the economy is a marketing approach. The result of planning marketing activities in a digital environment is the development of digital marketing strategies. As part of strategic planning, the main elements of future interaction between companies and consumers are being worked out, content in demand from customers is being created, and new ways of supporting the target audience are being formed not only in the process of making a purchase decision but also in after-sales service.

Citation Download Citation

Maxim Pasholikov "Digital economy: a marketing approach", Proc. SPIE 12564, 2nd International Conference on Computer Applications for Management and Sustainable Development of Production and Industry (CMSD-II-2022), 1256418 (5 January 2023); https://doi.org/10.1117/12.2669494

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