Digital precision marketing strategy of consumer goods based on mobile internet

Yuehang Hu

doi:10.1117/12.2655865

12 January 2023 Digital precision marketing strategy of consumer goods based on mobile internet

Yuehang Hu

Proceedings Volume 12509, Third International Conference on Intelligent Computing and Human-Computer Interaction (ICHCI 2022); 125091Q (2023) https://doi.org/10.1117/12.2655865
Event: Third International Conference on Intelligent Computing and Human-Computer Interaction (ICHCI 2022), 2022, Guangzhou, China

Abstract

Due to the rapid product market cycle in the consumer goods industry, the development of digital technology has promoted the market layout of consumer goods. It is necessary to carry out brand publicity and strategy research by means of big data, the Internet of Things, 5G and other digital means, and form interactive communication with consumers. With the popularization and application of mobile Internet and mobile terminal equipment, great changes have taken place in people' s consumption behavior and information acquisition mode. Marketing technology and methods have changed from offline to online. Through the current situation analysis and data research, this paper puts forward new ideas and opinions on the digitalization of marketing from the aspects of business model innovation, precision marketing and data security, and studies the digital practice research of online network, product tracking and user information management, so as to improve the digital network of deep integration among enterprises, products and consumers.

Citation Download Citation

Yuehang Hu "Digital precision marketing strategy of consumer goods based on mobile internet", Proc. SPIE 12509, Third International Conference on Intelligent Computing and Human-Computer Interaction (ICHCI 2022), 125091Q (12 January 2023); https://doi.org/10.1117/12.2655865

ACCESS THE FULL ARTICLE

INSTITUTIONAL
Select your institution to access the SPIE Digital Library.

SELECT YOUR INSTITUTION

PERSONAL
Sign in with your SPIE account to access your personal subscriptions or to use specific features such as save to my library, sign up for alerts, save searches, etc.

PERSONAL SIGN IN

No SPIE Account? Create one

PURCHASE THIS CONTENT

SUBSCRIBE TO DIGITAL LIBRARY

50 downloads per 1-year subscription

Members: $195

Non-members: $335 ADD TO CART

25 downloads per 1 - year subscription

Members: $145

Non-members: $250 ADD TO CART

PURCHASE SINGLE ARTICLE

Includes PDF, HTML & Video, when available