Analysis on online word-of-mouth of customer satisfaction in cultural and creative industries of Taiwan: using cultural heritage application and performance facilities as examples

Li-Fen Tsai; Jing-Chi Shaw; Pei-Wen Wang; Meng-Long Shih; Yi-Jing Su

doi:10.1117/12.906073

28 October 2011 Analysis on online word-of-mouth of customer satisfaction in cultural and creative industries of Taiwan: using cultural heritage application and performance facilities as examples

Li-Fen Tsai, Jing-Chi Shaw, Pei-Wen Wang, Meng-Long Shih, Yi-Jing Su

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Proceedings Volume 8205, 2011 International Conference on Photonics, 3D-Imaging, and Visualization; 820511 (2011) https://doi.org/10.1117/12.906073
Event: 2011 International Conference on Photonics, 3D-imaging, and Visualization, 2011, Guangzhou, China

Abstract

This study aims to probe into customers' online word-of-mouth regarding cultural heritage applications and performance facilities in Cultural and Creative Industries. Findings demonstrate that, regarding online word-of-mouth for art museums, museums, and art villages, items valued by customers are design aesthetics of displays and collections, educational functions, and environments and landscapes. The percentages are 10.102%, 11.208% and 11.44%, respectively. In addition, cultural heritage applications and performance facility industries in Taiwan are highly valued in online word-of-mouth.

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Li-Fen Tsai, Jing-Chi Shaw, Pei-Wen Wang, Meng-Long Shih, and Yi-Jing Su "Analysis on online word-of-mouth of customer satisfaction in cultural and creative industries of Taiwan: using cultural heritage application and performance facilities as examples", Proc. SPIE 8205, 2011 International Conference on Photonics, 3D-Imaging, and Visualization, 820511 (28 October 2011); https://doi.org/10.1117/12.906073

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