Prof. Caiyun Zhou Profile

Prof. Caiyun Zhou

at Xinjiang Vocational & Technical College of Communi

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Proceedings Article | 28 July 2022 Paper

Construction of smart stores in automobile marketing system based on big data

Caiyun Zhou

Proceedings Volume 12303, 123030D (2022) https://doi.org/10.1117/12.2642848

KEYWORDS: Data storage, Internet, Telecommunications, Intelligence systems, Data modeling, Data analysis, Cameras, Clouds, Web 2.0 technologies, Software development

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As a new economic form, digital economy has become an indispensable driving force for the transformation and upgrading of traditional industries. With the advent of the digital era, big data automobile marketing is gradually recognized and widely used by major automobile companies. Therefore, in the face of the changing and uncertain sales market, auto sales stores need to speed up their own digital transformation and development, and make full use of big data technology to achieve the purpose of improving store profits and reducing costs and increasing efficiency. It is necessary to improve its own workflow internally, and realize the fine management and the integration of its resources. It is necessary to build smart stores and digital marketing systems externally, so as to gain a higher insight into customer needs and optimize service experience. As far as possible, data collection, integration, processing and transformation can be realized in every value chain and scenario, so that data can flow in this process, and the development trends of data assetization, service business and asset service can be realized, and our own big data smart store and automobile marketing system can be built.

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